Utilising #SocialMedia as a Creative in the 21st Century
Digital Technologies and online platforms have pretty much taken over the world of traditional marketing. There are 2.3 billion active social media users around the world.
Now try and think of a more efficient way of effectively, innovatively and creatively getting your music heard…… It’s hard isn’t it?
With a bank of social media platforms offering unique magical elements, how about developing these to represent yourself? We have put together some information on a few of the most effective platforms musicians and entrepreneurs could start embracing:
YouTube – Over 1 Billion Users
If you are a performing musician without a YouTube Channel, then here are some pointers as to why we feel you should think about the importance of this powerful tool. Video marketing captures the brain, and most importantly gives you the chance to capture fans, customers and build a large audience.
For musicians: Create videos of recording sessions, new releases, covers, show off your unique musicianship and skills, allowing fans to build a personal relationship with you. It allows you to share that intimacy that fans crave with your music.
For producers: What better way to release a remix? To promote a collaboration with an emerging or established artist you have been working with in the studio?
For entrepreneurs and business people: Share your knowledge and passion with the music industry. Show potential customers and other professionals what you have to offer, and what you have been up to in the industry.
Twitter – 320 Million Users
Use Twitter to join in on conversations, show that you are switched on, you know what you’re talking about. Let fans, the world, the music industry know what you are up to, where you are next.
Promote gigs, engage in hot topics, and meet people, fans, and contacts. Utilise hashtags to keep up to date within your industry and expertise.
Create your own hashtag around a subject that will engage your fans, and get people talking. Put yourself on the map.
Periscope – 10 Million Users
‘Oh man! I didn’t get a ticket to that gig!’
Now with live streaming app Periscope, you can turn your fans, frowns upside down! Great for musicians and also for artist managers, pr, marketing, venue managers and music journalists.
Simply create an account and start filming using your smartphone, allowing users from all over the world to tune in to your video.
Musicians can gain new fans. Journalists can add that extra bit of oomph to editorial. Venue Managers are able to sell cheaper tickets to the live streamed gig, increasing venue capacity virtually.
Instagram – 400 Million Users
Everybody loves a sneak peak into someone else’s world.
Open doors to your world and fans are instantly opened up to a whole new world, your world.
For entrepreneurs, show off where you are, who you are with, what you are up to. Show potential customers you know your stuff, that they can benefit from working alongside you.
Hootsuite allows you schedule in content, which is great if you don’t have enough time on your hands to post content 3 or 4 times a day, across each platform. If you have an event coming up that needs promoting, schedule in posts for the days where you are going to be most busy preparing, rehearsing, setting up.
Create an archive of blog posts, links, images, videos, hashtags. Schedule this in every week and reply to posts as they come in. Set up notifications on your phone so you can reply in timely effect.