Module Overview

 

Year 1 – Level 4 (QCF)

 

Semester One

How Music Works: Foundations for Learning (20 credits) – Across Years 1 and 2, the `How Music Works` modules give you a 360 degree scope of the 21st century music business and technology landscapes. This module explores the music industry from three different perspectives to map key aspects of the cultural significance of music, how it is made (music technology) and how it is capitalised. This helps introduce the embedded, essential core learning skills such as sourcing, checking and crediting information, then beginning to assess and present that information in written, verbal, visual and interactive ways.

 

Foundations of Entrepreneurship (20 credits) – This module develops your knowledge of the commercial world and provides essential information on raising finance, starting or growing a business, or improving employability. You will gain an understanding of enterprise culture and the relationship with innovation, creativity, and the music industry. You will gain an insight into how commercial factors, such as profitability, and decisions relating to investment are made, as well as the relationship between creativity and commercial success. Initial sessions will include some short formative assessments based on case studies.

 

Introduction to Project Management (20 Credits) – The music industry comprises a significant sector of the creative industries and the cultural economy. Working in this sector requires the development of a broad range of industry related skills and an ability to work flexibly, creatively and professionally. This module will introduce you to a range of professional project based opportunities, and prepare you for work based learning. It will provide you with the foundations and framework for how we will approach work based learning, and professional projects and placements. You will benefit from an introduction to the role that social enterprise, charity and 3rd sector organisations play within the creative and cultural industries. You will extend your knowledge of how professional projects are initiated, funded, managed and evaluated. You will develop project management skills and will be guided by seminar peer support and current industry style mentoring. A private cohort Facebook or other social media group page will support the development process and shape the assessment narrative.

 

Semester Two

How Music Works: Understanding the Business and its Vibe (20 credits) – You will further explore the music industry from different perspectives to extend an understanding of key aspects of the cultural significance of music, how it is made and how it is capitalised. Embedded within this process, you will develop essential core learning skills such as sourcing, assessing and fully referencing information, then presenting that information in critically balanced written, verbal, visual and interactive ways.

 

Marketing Music (20 credits) – Whatever business you are involved in, one of the critical activities is that of defining and implementing your marketing strategy. You will look at how this may affect sales activity, and business performance, including how different marketing techniques can be used to gain competitive advantage. You will gain an understanding of the fundamentals of marketing, and explore how factors such as social change can impact on marketing opportunities in the music industry.

 

Music Projects in Practice (20 credits) – This module will provide opportunities to engage with industry project work and extend experiential learning through external projects focused on commercial, social, charitable and other third sector organisations. You will be encouraged to integrate current external industry pursuits and connections. Your industry facing projects will be in a contemporary creative industry activity and shared in small peer elected and governed groups. This module will develop essential project management and leadership skills, extend knowledge of team building, collaboration and professional best practice. You will be guided by seminar peer support and industry style mentoring with scholarly context. You will refine project evaluation skills via private social media group pages, which will support the development process and shape the assessment narrative.

 

Year 2 – Level 5 (QCF)


Semester One

Culture and Society (20 credits) – An awareness of the relationship between culture and society is a valuable asset for any creative enterprise. This module will explore key concepts used in the study of music in relation to culture, as a part of culture, and as a culture in itself. Investigation of the historic developments and the impact of music on UK, USA and equally relevant cultures globally, will provide a basis for you to consider future possibilities.
As part of the module, you will explore a range of musical movements and investigate questions of meaning and context regarding the impact of music upon culture and society. You will explore aspects of key musical movements that have helped shape western culture and influenced societal and cultural change.

 

Entrepreneurship: Music in the Global Age (20 credits) – The nature of business has always undergone change. New technologies, file sharing and other applications are just a few factors that have had a dramatic impact on the music and entertainment industries in recent years and change will continue to affect all businesses, be they commercial or social enterprises. You will gain an understanding of key issues relating to globalisation, with insight into competitive advantage and the impact of digital technologies. As with every industry, globalisation presents both opportunities and threats to the music industry. You will explore strategies to survive and thrive in the changing music industry landscape, including commercial and not-for-profit sectors.

 

Working with Music and Musicians (20 credits) – Through this module, you will be develop an understanding of theories relating to the music industries and relating to your own personal practice. Your will carry out a project to develop your knowledge and experience of working in the music industry, with music and musicians. You will plan your project, develop your role, observe professional practice and evaluate key learning through a reflective journal, supported by your personal supervisor.

You will develop a portfolio of your work highlighting your skills, knowledge, and experience that can be used to further your career / work experience. Your portfolio, should demonstrate your ability to plan, communicate, meet deadlines, analyse and identify opportunities for improvement, and to work with others.

With seminars and peer and tutor support, you are required to find industry facing experience yourself in the early stages of this module. Suitability should be agreed with the tutorial team / director of studies. You will also be encouraged to look at opportunities to work outside the curriculum to develop skills related to the third sector, charities and social enterprises.

 

Semester Two

Setting Up a Music Business (20 credits) – This module helps equip you with the essential knowledge to start, maintain, and grow a business. You will develop key knowledge and skills to improve your career prospects in the music industry.

In this module you will explore how, as part of the music industry, knowledge and skills relevant to business can help you in developing a successful career. You will explore opportunities to develop income streams, as well as decision-making techniques and financial aspects of business. You will gain experience using business planning techniques that can be applied to any business.

 

Music Promotion (20 credits) – Development of a promotion strategy should be clearly defined as part of an integrated business planning process. You will develop knowledge and skills in use of promotion, research and analysis techniques, as well as an awareness of how methods and the digital environment can provide a competitive advantage. You will explore the part that promotion plays within entrepreneurial contexts. You will also explore a range of key factors, such as the press, media, video, fashion, and social change and their role in successful promotional strategies for commercial, social, charitable and third sector organisations.

 

Working with Music and Musicians 2: Project (20 credits) –This module will provide theories, ideas, and knowledge about the music industry. You will gain experience of working with music and musicians through a project agreed with your tutor. You will plan your project, develop your role, observe professional practice and evaluate key learning through a reflective journal. You will develop a portfolio of your work highlighting your skills and experience, and identifying areas and possible routes for your own development that can be used to further your career. Your portfolio will help develop your ability to plan, communicate, meet deadlines, analyse and identify opportunities for improvement for yourself and your chosen subject, and your ability to work with others.

You will find and arrange an industry facing project, this should be agreed with the tutor / Director of Studies to ensure suitability and protocol. You will be also encouraged where appropriate to work outside of the curriculum to develop skills related to the third sector, charities and social enterprises.

 

Year 3 – Level 6 (QCF)

In Year 3 you have the freedom to launch your career in the music industry, working on your chosen projects whilst you have the support and guidance of The BCME. You will have a choice of essay based work (dissertation), practical project or a combination of both. Every student will receive a budget to help you plan the 1 to 1 support needed to take your projects to market.

 

Semester One

Independent Research Project (40 credits) – This module will develop a broad range of academic, practice-based and practice-led research skills that will facilitate delivery of an extended independent piece of original work. You will negotiate suitable research objectives with your supervising tutor and may choose for example an area specific to the academic discipline of your course, or to pursue a cross-disciplinary area with a balance of advanced business, academic, production or performance elements. You will be encouraged to explore the leading edge of a current subject or discipline in line with your ultimate goals within the creative and cultural industry including social enterprise, 3rd sector & charity work.

 

Pitching a Product (20 credits) – This module will develop your knowledge, skills, and confidence to successfully pitch creative and cultural sector business ideas to investors, employers and collaborators.

You will develop an awareness of creative sector strategies and techniques for negotiating, influencing, and reporting, and will pitch e.g. an artist development plan, content delivery concept, concert series etc. to a panel of industry professionals, along with an associated portfolio.

You’ll pitch your project to a panel of industry professionals.

 

Music and Business in the Global Context (20 credits) – This module affords you the opportunity to research and develop your knowledge, understanding and methodologies for critical business appraisal of Music in the Global context. Through case studies across the world you will gain insights into key issues of markets, practices and opportunities to augment your knowledge of the music business in the UK.

This module is partly delivered by guest researchers, representative of Public Bodies with expertise in international Cultural and Business exchange (British Council, Calouste Gulbenkian Foundation, Arts Council England, Arts and Business UK, World Music Promoters etc.)

 

Semester Two

Creative Industry Start up (40 credits) – Focusing on professional business startup or launch as a freelancer, via a suitable small/medium enterprise or sole tradership vehicle. You will study essential business startup protocols, ethics, work practice, strategies and established professional peers’ profiles to produce a business plan and online portfolio/CV/brand viable within the music industry, including potential aspects of social enterprise, 3rd sector, and charity work.

 

Social Entrepreneurship (20 credits) – This module directs students to an advanced understanding, knowledge and experience of social entrepreneurship. Through research, practice and reflection the student will understand the contexts, principles and theoretical perspectives and have the opportunity, through case study or self-initiated projects to produce coursework, commensurate with detailed understanding of some key issues in social entrepreneurship including; funding, social entrepreneurship models, working entrepreneurially in the public sector, ethics, managing projects and resource management.

 

Music Business Consultancy (20 credits) – This module affords the opportunity for you to advance skills, knowledge and expertise to deliver consultancy in and across music business.

Through this module, you will gain advanced practice in music business consultancy. You will study key attributes of consultants, different consultancy approaches and models, along with the potential impact, as well as the relationship aspects of consultancy.

You will work on a number of case studies to observe, analyse and experience the role of the consultant.

 

Important Course Codes

Institution code: W75
Course code: W375
Campus code: D
Institution code name: WOLVN
Short form of course: BAMUBUS

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