If you are from Leicester, (and growingly the UK) you most certainly would have heard about British reggae band By the Rivers, and their smooth, intricate, harmonies, along with the success of their recent summer tour, supporting ‘Madness’.

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Earlier this week, Echo Factory teamed up with Peri (BTR Manager) and Jordan (BTR Drummer) to deliver a ‘Marketing Music’ workshop at Gateway College, Leicester. Engaged students were given realistic and truthful advice about the highs and lows of working in the industry, and the importance of placing your product correctly through the powerful tools of marketing and PR.

Students were asked to create and present a marketing and PR strategy to Peri and Jordan, who were quite impressed by the ideas as you can see in this video:

We also managed to get some great #EchoFactorySelfies from the students: